I think that they have stopped selling oatmilk in woolworths because the 'high protein oatmilk' with buntine protein will be released soon. I compared all oatmilk I could find, all are under 1% protein per 100g. The only comparison is soy milk, about 3% protein, the same as the buntine protein oatmilk.
This is the next thing, comparison between buntine protein and soy, soy is massive but tastes terrible, and I think buntine protein can take some market share away from soy, not just in milk, but a big range of foods.
Let's not forget the current size of soy in food, it's $70 billion! If we have a product that doesn't taste like anything and soy tastes like crap then I know which I'd choose.
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