The peer reviewed results will be publicised and the results of our assets IS what we are selling.
Your statement is like saying "Nobody will want to buy that supercar based on the specification readouts, so who cares about publicising them." Better yet, the specifications are reviewed so as to help ensure legitimacy to the claims.
It may or may not move the SP immediately by itself, but it will sure add to the attraction of someone who may wish to purchase it and that sure will move it.
Ann: Letter to Shareholders, page-28
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