Ann: Update on Sale of US Business - Competing Proposal, page-27

Seriously the NBC deal is $50 million a year. Draft spend a billion annually on marketing it wouldn't be a blip on there balance sheet. They also get NBC advertising exclusivity... Fanatics could have been a decent challenge so setting them back years of development is smart.. Worth way more long term than $200 mil.. What will be interesting is seeing how much Fanatics now needs the business.. They need the tech and apps and approvals and basically the whole package otherwise there years a away from having even a decent product.. Seriously this NBC deal commitment argument is crap. They probably need that as well, they will have to be spending hundreds of millions on advertising somewhere when they launch and moving forward.. We will see..