Do you have a view as to whether BGA ought place the 'Bega' name on every product it sells?
On the one hand, it would complicate labels, making them look 'busier', such as having the Bega name plastered on the front of a carton or plastic bottle of Big M, or a carton or container of Dairy Farmers/Farmers Union/Yoplait yoghurt.
However, the 'Bega' name appears to be liked by many consumers (as it ought be!) so wouldn't this add to sales at least a little?
It's a marketing question: I am far from an expert.
Ann: Trading Update and Sale of Port Melbourne Site, page-22
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