I'll correct my statement. Fonterra owns the brand on cheddar, so you might argue Bega does have the ability to use the "brand" on other products. Link Below.
"In practical terms, this means that while Fonterra has an ongoing licence to use the Bega trademark on natural and processed cheddar cheese, string cheese and butter … Bega Cheese is entitled to use the Bega trademark on products outside of the scope of the licenced products including on peanut butter,"
https://www.abc.net.au/news/2021-02...-supreme-court-peanut-butter-dispute/13190932
Ann: Trading Update and Sale of Port Melbourne Site, page-53
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