for years business has bandied about the terms 'normal business', 'Supply and demand.'
so much so that people just accept that 'Supply and demand.' is a normal business factor
everyone knows it ---------- everyone knows that if lots more people want a widget and that a business person has 100 widgets for sale
then if hundreds want a widget ----------- as the stock of 100 widgets gets down to 5 widgets --------- the price goes up
because supply is short and demand is high
what we miss is the point ---------------- that the last 2 widgets cost the business exactly the same as the previous 98 widgets - so the business is merely ------------PRICE GOUGING
people are so accepting of supply and demand - the yarn that's been sold to them by business - that they don't recognise it for what it is -