re: profit All spec's start off like this and 110mill shares not actually that much. A PE of 55 for a spec. that has just started to install signs is not that relevant. Half the ASX doesn't even have a PE - can include nearly the entire biotech sector. A profit is a profit, and the huge advantage that LUM has is, that traditionally, outdoor advertising contracts are 3-5 years, so once profit is achieved, takes a fair bit of pressure off.