Usually i appreciate balance from both sides, but i think you're off the reservation on this one.
"the no campaign tries to appeal on an emotive level" - how is that different to albo saying "vote yes, its the right thing to do"? "if not now, when" etc- the whole announcement was built on a feeling of guilt "we have to do this". Pure emotion
The money for the no campaign comes from people who believe in a No vote. Same as Yes.
It's possible to want to vote no and not be a fundamentalist religious nutter.