The new approach looks very good, especially nice to see the unfunded cost base being aggressively reduced and the sales and marketing strategy being overhauled.
As stated in previous posts, it's clear that the costs were out of control a year ago and the go-to-market strategies extremely vague. On the bright side, the poor Rover sales seem to have highlighted major inefficiencies in the way the company was being run, which is ultimately a good thing - a restructuring of the business and executive team is much easier now than later when the actual big $ products get closer to completion.
Finally, they seem on track to turn this into a business that actually makes money and doesn't just spend it.
MX1 Price at posting:
11.5¢ Sentiment: Hold Disclosure: Held
