Ann: Investor Presentation, page-30

Globally the traditional method is still favoured.

for example: Connor McGregor broke his leg and for all the money he has and access to the best doctors, they still went through the traditional metal graft.

That's one athlete example, many more do the same. So market adopting the product regardless of its benefits is a challenge and will take a while.

the product might be safer but not nearly revolutionary enough to push change from the looks of it, if the bone could grow back quicker - then that would be a true disruption.