Ann: Extension of Share Purchase Plan & Operations Update, page-25

The plummeting SP is of real concern and reflects perception in the market that Htg are not looking like a viable business. Wright or wrong.
The Tech appears to be good but not good enough to have customers beating a path to their door, rather they are having a sip and then thinking about it. That is probably prudent given what is at stake but slow uptake could result in failure at this delicate stage of building a viable business. Worse case scenario. They need a big contract to get them along the way to paying for themselves if this is to go the distance, and soon.