uk deal 19.3m pounds pipeline sales telemed'

News just out, I don't understand why it's not price sensitive, is there something I'm missing?.....

Lot's of other news but this one casught my attention...

..."In the UK today the Companys Managing Director, Peter Boonen executed and
exchanged a non exclusive TeleMedCare Distribution Agreement with United
Health.Co.UK Limited and along with Professor Glyn Tonge worked with staff to
identify and consolidate current pipeline sales of 11.1 Million Pounds ($19.3
Million) of TeleMedCare product. Details of initiated and completed sales will be
advised to the market as they progress....."