Maybe if the clueless CEO had listened to the engineers and experienced department heads at the time he took over the company he would have realised the cost of bringing a new medical device to market is a lot more than a consumer product from Shark Tank. There are no short cuts in the medical device world. That's why most top tech companies have engineer CEO's, not lawyers. Being an 'ideas' guy only works in the Castle. The real world works differently, Craig. Still only surviving by living off sales from a 2011 product (prior to your arrival).
Hope it works out for all investors here. Most of the damage has been done already (or will be once this lists again).
Ann: Corporate & Operating Update, page-7
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