INFORMATION relative to the subject IS NOT NECESSARILY ADVERTISING. Just because you are not associated with any commercial enterprise doesn't mean that others aren't.
I actually invested in the business without the need or intention to make a financial profit but to help get the product onto the market as a part of my contribution to reducing pollution. It is no different to the fact that I run a commercial Nursery but still plant trees and donate plants to Landcare groups in an effort to assist greening the environment.
