Media Updates, page-13675

tricky.
My vague and uneducated opinion.
Others can expound on my theory if it holds up or shoot it down if it doesn’t, but there is an inability to promote formula in Australia, so that holds us back, and imo, in western markets at least, there is always a tainted view on scientific research when it’s promoted by a company that benefits from it.

so it’s better for this kind of thing to permeate naturally rather than to be pushed.

As I understand it, with MAIF, a voluntary and self regulated code for manufactures and importers, there isn't much a2 can really do for promoting formula on our shores, and would the information change any attitudes in Australia we don’t already have or would it put a2 under the microscope and have dr. Karl talking sh$# again?

I’m pretty confident that a2m was involved in that article, I’d also hazard a guess they funded the study and the timing of the release at an academic conference isn’t a coincidence. And I love it.

This kind of thing will be a big point of sale for the MBS attendants, spread on Chinese social media and word of mouth for being a high quality, clean and green product backed by science and pay off dividends, for our long term reputation.

that gets us the exposure and ultimately the sales in the Chinese market we need, puts us back in the conversation we need to be in, and that all puts the pressure on the SP and the instos that we are chasing.

there is a team in China working for a2 that isn’t getting the credit they deserve, but I believe we will see their efforts pay off in green.