The question that matters here is: what is the margin on that $48M in projected revenue ? How much is it costing them to generate the sales?
It's a bit weird to get a play-by-play of sales in one market, leaving out details on what it actually means for the bottom line, and no update on the other aspects of the business that they obviously don't want to talk about. How's China going?
Ann: BUBS USA Growth Accelerates, page-8
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