Share Price, page-8729

I am not a fan of technical analysis to predict the likely share price movements of a company, but am much more interested in fundamental analysis, which is why I've gone to the trouble of having a go at a DCF model, and posted it in here for some better informed discussion rather than stabs in the dark. I really do wonder how brokers come up with their evaluations of a fair price - do they just look at the current trend of share price movements and add or deduct 10% or 15% to/from the current share price - is that the depth of their analysis or do they actually delve a bit deeper than that?