It's a tricky industry and Appen will need to adapt more in future.
Good lessons to be learnt here by the board - unfortunately A.I is not a mature industry and highly unpredictable. A company like XRO can obtain business from a different array of industries.
The deep learning data business is there and won't be going anywhere - but deep learning is heavily tied to digital advertising and web search and advertising has wild business cycles. Appen had to diversify revenue away from digital advertising nothing else to it and needs some time for the market to mature.
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