I know the market over there very well. Yes, it's big and plenty of potential if you can make it in Japan. They are no 1 but that doesnt mean much when you have tiny Pizza Huts & Pizza-la as your competitor. Pizza prices in Japan are crazy high......I would never buy one over there. They are crazy going to 1k stores and having foreigners run the show over there will never ever work. The guys cant even speak the language.
Japanese dont spend $40 bucks on Pizza's, it wont be a sustainable business over there, absolutely no way.
Ann: Trading Update, page-113
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