When you think about these new products Domino is selling now, it is going to address a different market segment in the future. Single serve on the run pick up of Meltzz or my Domino box at $5 will compete with any sandwiches shop for big city working community. It is still supposed to be good profitable according to Don. Is this a game changer when you think about Pizza for lunch when you are working.?This could entice sales of other pizzas too.
If this growth is possible, it will high growth for few years and in many other countries tof course competitors will come after them too. My forecast growth may be too low and may reach $55 to 60 range much sooner than I thought.
Ann: Trading Update, page-303
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