Ann: 4DS Australian Open Briefings Presentation, page-320

I reckon having a number of chats with multiple market players are helpful for increasing value prior to transaction... I see two generic buyer types:
1. Buyer who wants to own the tech and apply directly in their own products (and not share) : the conversations with 4DS shows them directly how it can be customised to be used in their own tech / offerings.
2. Buyer who could manufacturer the memory and own the IP and either licence it back to other customers or just sell memory to them. The chats can demonstrate to them "hey we've spoken to 5 different potential customers (i.e. buyer type 1s), we know their requirements and have been able to meet their requirements - you could licence it back to them and generate revenue".

I can see that having these chats would very much benefit the team at 4DS getting an understanding of how much the company is truly worth...