I'm not sure FG. High end cleaning products? High margin > sure, but how well are they going to sell in a cost of living crisis? It's a competitive sector and not exactly their core fragrance business either. Would you buy this as a gift for someone else? Is this product range going to move the EPS needle?
But I do appreciate the fact they are not sitting around and doing nothing.
Ann: DSK 1H FY24 Investor Presentation, page-69
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