Discounting down to that level is a horrible way to transition to a new label or packaging. It does irreversible damage to brand and pricing power.
Once someone pays $1 for a tin, chances are they no longer want to pay $38 ever again and no longer view BUB as a premium product.
Much better to just destroy the inventory and wear the cost.
Ann: Bubs Australia - Half Year Results Commentary, page-24
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Last
13.0¢ |
Change
0.010(8.33%) |
Mkt cap ! $115.9M | |||
| Open | High | Low | Value | Volume |
| 12.5¢ | 13.5¢ | 12.3¢ | $1.257M | 9.836M |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 4 | 267089 | 13.0¢ |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| 13.5¢ | 1368314 | 26 |
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| Last trade - 16.10pm 28/06/2024 (20 minute delay) ? |
| BUB (ASX) Chart |