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4.00% 13.0¢ bubs australia limited

Ann: Bubs Australia - Half Year Results Commentary, page-24

  1. werdplaya58
    4,063 Posts.
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    07/03/24
    21:50
    Post #: 72803033
    Discounting down to that level is a horrible way to transition to a new label or packaging. It does irreversible damage to brand and pricing power.

    Once someone pays $1 for a tin, chances are they no longer want to pay $38 ever again and no longer view BUB as a premium product.

    Much better to just destroy the inventory and wear the cost.



    Last edited by werdplaya58: 07/03/24
    BUB Price at posting: 11.5¢ Sentiment: None Disclosure: Not Held
    Likes Created with Sketch.  Upvote
    lightbulb Created with Sketch.  Great analysis
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