Also, the new packaging is for US and China. This pic was Australian woolies. The slide also says nothing about new packaging for Bub A2 Supreme.
Ironically, it says "premiumisation and repositioning" for Bub Supreme.
I guess they "premiumised "it down to $1 and "repositioned" it into the clearance bin...
Ann: Bubs Australia - Half Year Results Commentary, page-25
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