Ann: GTG to launch U.S. Customer Digital Media Sales Campaign, page-13

Maybe GENE needs to be on Shark Tank..?

Everlywell - a line of at home medical & wellness testing kits.
Two years after the Shark Tank appearance,
Lori Greiner from Shark tank, took the company Everlywell from $2.5 million in sales to $65 million in the brief 2yr period.
The company had done so well, it’s now valued at around $3.45 billion.

Everlywell founder and CEO Julia Cheek appeared on Shark Tank in November 2017.

I think our GTG/GENE CEO could use Everlywell as a test case to study and apply his findings
to our Direct to Consumer Testing(DTC) & (CIT) parts of the business..
ie: EasyDNA & AffinityDNA.

https://www.everlywell.com/

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