Maybe someone with access to the AFR can comment or shed light about the article.
If they can raise $5m in funds then maybe they can buy ADS...
https://www.copyright link/technology/big-media-names-pour-cash-into-cookie-free-ad-start-up-20240315-p5fctt?utm_medium=social&utm_campaign=nc&utm_source=LinkedIn#Echobox=1710724687
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