In the video at 37:05 their CEO says:
"I believe I can stand here with a straight face and tell you that the icon way of building is the fastest most affordable way to build a wall of acceptable quality in the world"
Maybe we should post our own claim on their home turf - if it stirs up a discussion well and good as any publicity is good.
The business about patent infringement - I am not sure what to do. If we go in and raise it early then we might get dragged down by lack of funding, if we wait too long it might weaken our case. It will certainly be best if CRH can help with it.
Competition, page-278
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