As Coby has said numerous times, 95% of his job is to create demand for his new company's new product. To do that he has to talk to the tech wizards who use memory and that are interested in changing from what they know well and what they have been doing very successfully for a long while, and persuade them to choose to go down a totally new path - new memory type, new manufacturer, and often a new FAB. I think that is a fairly hard job by anybody's standards. It is also a decision that impacts the customers entire direction and strategy. Everyone in the buyer's organisation will be nervous to make the change, imagining what this new company Weebit will be like to deal with, what unforeseen problems could arise from using such new technology. Will it do the job well? Or will their foray into the new bleeding edge of memory bust their business? These are big players. They are not quick, and not hasty. The are not just buying dinner for tonight, they are "buying the land where they will grow their dinners for decades". Factor all that into your grasp of what Coby and most of his colleagues are trying to achieve and you will see how difficult it is. Who will be first to jump for the product? Somebody will - in due course.
Then come a bunch of incoming investors hoping to get rich quick with no effort on their part, by helping fund Coby and Co's efforts to land a whale. When those shares were first created and sold was when WBT got the funds. The sharemarket is well after the fact as far as company activities go. Then the shorters come in so they can take mum and dad investors money by their machinations.
Nobody is happy about seeing their investment fall, and fall, rise a bit, then fall again. But the fact it falls is not Coby's fault, and he has said as much. His job is to make the business launch and keep up its good work. He is only moderately interested in the SP - he has a more important and far bigger job to do and that is exactly what he should be focussing on.
This is a pre-revenue company with a brilliant product, at a great time (wars aside). But it takes a while to get over the hurdles the company faces. If investors have not understood that then they probably should sell and move on and come back after it has found its niche.
If you understand what the play involves then, like the Israeli pension fund who bought in significantly, and put their shares in the drawer for a few years, we need to be prepared to sit tight and wait. The SP at the moment does not reflect the effort being put into starting the business, so much as the rapacious attacks by shorters and the like on the smaller SH who have not really understood how this stock will play. It will happen when it happens - and not before.
Like it or hate it, we have to see it correctly before we complain.
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