$2 PARTY, page-5600

Yes, the addressable market in the USA is enormous, and it's make-or-break for ZIP to focus on expanding its customer base there. If ZIP could capture an additional 1.5% of the market, it would be equivalent to the emergence of 10 Australias and New Zealands worth of ZIPs overnight.

Leo Burnett said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

Best use of marketing $ ? , don't know but looks a honest try, NASCAR USA, I expect aligns with engaging the addressible U.S. consumer demographic, is more strategic for ZIP than diverting attention to global platforms like Formula 1,as clearly globally ZIP has failed to establish a foothold. Obviously, ZIP has consulted with marketing professionals in the USA, and strategically raising brand awareness among the demographic most likely to choose ZIP. The focus should be 100% on growing USA market.

Although I don't believe the stock price will reach $2 anytime soon, ZIP needs to re-enter the ASX200 and attract investments from superannuation funds and ETFs before we can realistically expect such a price—possibly by late 2024 or 2025 at the earliest. However, a rebound to at least $1.50 in the coming months is highly feasible.