Well if you've ever been involved with trying to sell a new disruptive product to a community of producers of products that are using tried and true products, and expect the to just turn around and say "yeah let's give it a go" and just overnight switch from tried and true to something that has been proven, exceeds and advances greatly from tried and true but as yet to be proven commercially is asking that possible client to stick it's neck out!
It costs millions to transfer from tried and true to what we have to offer.
We have to prove confidence in the client to believe in us to be able to place our technology into their product.
I suspect our first commercialization of our technology will not be as a replacement of existing technology but for integration of a new product.
Even though it opens the door to us commercially it does not show us in the best light when it comes to comparing old technology to our new technology.
When we get a contract that will replace "Tried and True" with our technology and the results far exceed the incumbent, then this is what will put us on the map and the floodgates open!
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