If what you mean (in one part of the post) is that the company is feeling pain from recent and current exchange rates, I agree 100%. It is a considerable headwind.
The comment on marketing is very interesting. Have you seen the line items, in the reports, for "advertising expenses"? They are significant and I am unsure what exactly this pays for and how the return on investment is measured. I imagine that a lot is tied up in search engine optimisation and similar digital initiatives (i.e. not necessarily conventional marketing/advertising, so to speak), but that is only a guess. Does anyone else have a better understanding?
I definitely think that the new CEO is a net positive for the business and I understand he is pushing the envelope a bit to stimulate interest so as to improve profitability. I haven't got the details of the incentive structure handy.
DSK Price at posting:
78.0¢ Sentiment: None Disclosure: Held
(20min delay)