Ann: Becoming a substantial holder, page-151

Listening to the interview it seems there is very little use by the actual public user, being only broadcasters and publishers using Linius for articles and such.. Except for Cricket where the punters are adopting.. Dyor here.

Maybe US colleges are so important here as the main customer is the players and teams / coaches / clubs who will be viewing highlights of thier matches directly.

Ie: Mass adoption by the public - retail usage and sales.