Here's me....I think they will recognise that they need to keep ahead of the pack, and the technology and development is horrifically expensive......I think the NASCAR sponsorship is about defraying and aggregating the high cost of acquiring customers as well as brand awareness - the cherry on top is for a customer to go to a merchant and ask to pay with ZIP.....they appear to be keeping silent until they can declare a profit.....if that is the case it could get interesting -:strap on the flak jacket for a bit of HC banter lol
The Bear Room, page-1758
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