Medic Vision Limited (MVH)
mConnect launches mOne advertising platform at Ad Tech New York.
Soon to be wholly owned subsidiary, mConnect Group, will today unveil its highly
anticipated, game changing, mOne mobile advertising platform for brands and
marketing agencies at Ad Tech New York.
About Motopia: Medic Vision Limited, soon to be re‐named Motopia Limited, aims
to become a world leader in Mobile Content licensing and distribution. mConnect
Group?s exclusive content partners include the likes of Cristiano Ronaldo. mConnect
Group create compelling Mobile Content including Apps for the iphone, Android,
Blackberry and Ovi platforms and also create branded mobile sites, games,
wallpapers and videos and distribute them across their growing global partner
network of over 100 Mobile Carriers.
Motopia also aims to become a major force in the incredibly fast growing Mobile
Advertising industry, with the release of mConnct Group?s mOne Mobile Advertising
Platform. mOne will revolutionise mobile marketing for Ad networks, brands and
marketing agencies on a global scale.
About Ad Tech: For more than ten years, Ad tech has provided media, marketing and
technology professionals with the tools and techniques they need to succeed in a
changing digital world. With 10 shows in 7 countries, Ad tech?s globally respected
roster of speakers, workshops and exhibitors continues to make it the preferred
resource and destination for digital marketers everywhere.
Rob Hoath CEO of mConnect Group commented ?we realized some time ago, as
heavy users of mobile advertising ourselves, that there was a need in the market for
a platform enabling users to manage all mobile advertising campaigns from one
central location?.
Currently one of the main barriers holding brands and agencies back from exploiting
the mobile advertising channel to its full potential is the amount of skilled resources
required, lack of tracking options and the many other technical complexities involved
when running mobile marketing campaigns across different networks. mOne will
allow brands and agencies to easily create Wap sites, mobile Apps and advertising
campaigns and launch them across multiple ad networks at the click of a button.
Clients will also be able to see statistics for all campaigns on all ad networks in one
location and therefore easily manage and optimize campaigns on the fly.
mOne will allow agencies and brands already using the mobile channel as part of
their marketing mix to have far greater control of their mobile campaigns, drastically
reduce the resources required to manage campaigns, allow instant performance
comparisons between different ad networks and facilitate a far wider audience
reach.
For those not yet using mobile marketing as part of their mix, mOne will allow them
to easily enter the marketplace in a far more manageable way than currently exists
and give them the confidence that they are using the very best tools available in the
mobile marketing industry.
mOne is undoubtedly a game changer in the mobile marketing world and benefits
everyone involved whether they are an ad network, brand or advertising agency.
mOne fills a big gap in an extremely fast moving mobile marketplace and we expect
very strong demand from brands and agencies globally.?
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