No need to keep repeating the same point. Clearly, I do not consider the whinger reviews to be what's driving the sp. Some of the reviews I'd put in the nuisance basket. My friends and I have been customers of these candles for years yet never bothered to post a review.
I've set out what I see as the positives above. Given its cashed up position, it seems very oversold to me. More to do with the hit to the market generally and need for more social media exposure.
Why is Dusk not Marketing on TikTok?, page-19
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