What we know is that the JLR deal/partnership is a multi-year deal, therefore annual recurring revenue. What we don't know yet is the number of years, nor whether it's fixed recurring revenue or variable in nature. If that supposedly news piece is accurate and it's worth 10's of millions in pounds ie anywhere between US12.5m to US$99m then this places this business model into the serious ARR category.
"A SaaS business that decides to utilize this approach has usually already reached $2 million in ARR and has acquired a few good-fit customers."
Fortescue Energy (Elysia) have already ticked that box.
https://staxbill.com/t2d3-path-to-saas-growth-1b-valuation/
What I also agree with (refer to the article below) is that the JLR deal/product is going to speak for itself in driving sales, acquisitions, conversions and expansion. This becomes a very scaleable business model. I think Elysia are using a combination of a sales-led approach for enterprise level customers and a product-led approach for other projects for acquiring customers, although I think they're leaning more towards a product-led approach where the product markets itself.
https://staxbill.com/product-led-growth-for-saas-businesses/
This is only the beginning me thinks.
Tony
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