Ann: Results of Meeting, page-77

when has sticking a (demo) product on the self ever worked when know one even knows it is there?

I think the obvious marketing strategy would have been online via facebook, instagram, etc and focus on selling high-end buds to younger market, while introducing the idea that they have features which could help parents/grandparents hear better. Developing “word of mouth” / direct referral from family and friends would have been a good approach imo. But it didn’t help that the product, while sound quality might have been premium, everything else wasn’t.

the boat sailed, and nuheara wasn’t on it.