Ann: Becoming a substantial holder, page-174

Yeah I can see both sides to be fair. The person with 2 million dollars worth of shares probably barely notices spending another $30k on shares - and is likely already in profit as they would have accumulated a lot of those shares at a lower price. However, those with a small amount of shares are likely due to having a much higher average price - and those people would benefit a lot more from being involved in this share purchase plan and might help them achieve profitability sooner and keep more small retail holders happy with Zip overall.

If the share price has risen significantly then I'm not sure why Zip would increase the $50 million when they could just wait and do it in the future at a higher price? But if the share price drops back to around $1.65 or lower then I could see them accepting more.