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Aumake in prime position to benefit
The latest development is set to boost China-focused companies like Aumake International (ASX:AUK), which connects Australian and New Zealand products with Chinese consumers.Aumake focuses on selling a range of consumer products such as health supplements, skincare items, baby formula, agricultural products, and wines.“I think both Australia and China need each other,” says Joshua Zhou, Aumake’s co-founder and CEO.“Regardless of political issues, I believe trade relations between the two countries will only become better and stronger. I’m confident about that.”Zhou acknowledged that the Chinese market is currently experiencing challenges, and there has been a decrease in inbound Chinese tourists to Australia compared to previous levels.“We have therefore shifted our model to a more online and e-commerce model, instead of a retailer model,” Zhou explained.Apart from e-commerce, the company is evolving its strategy to focus on more engaging sales approaches.Late last year, Aumake entered into a deal with Petersons Wines to offer tourism experiences in New South Wales’ Hunter Valley specifically tailored for Chinese and other tourists from Asia.The collaboration includes plans to establish local shops, co-brand Petersons wines, and introduce comprehensive dining, travel, as well as accommodation options.“We are using wine tourism, wine culture and lifestyle to generate more content and to attract more audience to help small Aussie wineries promote their brand,” said Zhou.

Aumake’s stock price surges sharply
Aumake’s stock price more than doubled this week after the company announced that it has entered into a distribution agreement with a Chinese state-owned enterprise, Yangtze River New Silk Road International Logistics.Under the 3-year deal, Yangtze plans to buy at least $100 million worth of Australian goods annually from Aumake, valuing the agreement at a minimum of $300m.Zhou said that securing agreements with State-Owned Enterprises (SOEs) in China is crucial for companies aiming to achieve broad market penetration in the country.“SOEs play a very crucial role in China and they have a lot of power in the marketplace. They are thought of as a kind of a KOL (key opinion leader),” said Zhou.“So by working with them, they will certainly help us to use their huge network to grow our sales.”Aumake is also turning to Streamii, an AI-powered digital marketing platform aimed at enhancing sales capabilities.Streamii integrates seamlessly with popular Chinese social media platforms like Douyin, WeChat, and Xiaohongshu, with plans to expand to Facebook, Instagram, and YouTube by the end of 2024.The platform offers AI-driven content creation, allowing businesses and individuals to reach new international markets efficiently and at reduced costs.