The Olympic Games, page-28

maybe

that kind of thinking to me tells us about sport -----------

that it can't sell itself - that it needs sex

I doubt if that's true to a large degree. It would be true to a degree.

as far as I know the most watched sporting event on the planet is the FIFA World Cup, followed by the Tour de France.

neither of which are famous for tits and bums or hot bodies - mostly they look like skinny people in bad need of a steak and chips and a few beers