Since I posted about Dusk’s marketing (or lack thereof) a few months ago,
I’ve since noticed:
- Targeted marketing campaigns with lots of content.
- Pairing influencers in their marketing messages targeting their social demographic inc TikTok.
- A paid Instagram ad after I clicked on the dusk website (Praise the Lord I’ve been after social advertising for a while)
-Biggest of all is Dusk treating Dusk like a brand it is with positive associations to Allen’s and going hard on their destination scent products now.. not half assing each item with a few photos like they were before.
Things are turning, can’t wait to see the FY24 results.
Dusk Marketing Revamp
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