Yes, but I suggest they lift advertising rates and drop the add frequency....seems to me free to air has been on a death spiral binge since they deregulated the amount of adds they can show in an hour
In order for advertisers to reduce costs it seems there's more 15 sec adds than 30 sec, so each add break is very messy....poor attention by viewers of the adds...reduce their own advertising of shows also
It would be brave, but they've go to try something different ...but also in programs as well, they need a real overhaul
SWM Price at posting:
15.5¢ Sentiment: Buy Disclosure: Held
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