Global exposure, page-705

Hence if the JV is signed, the sooner FBR can get Liebherr signup up and in a position to start churning out lots of Hadrian X's the better.

At this point speed of manufacture is critical to securing a dominant market position.

Once the Hadrian X's are operating and can confirm their capabilities in the field with a high reliable / profitable WaaS, I'm sure others will seriously start
trying to copy. At the moment maybe it is still not quite real. There are a number of different developments / approaches in progress with none really in market yet (talking specifically block laying).

Whilst it has taken FBR 20 years to develop, someone with very deep pockets will be able to replicate a machine with similar capabilities for brick laying much quicker. We should not be niave and think this will be the only product for many years. FBR took 20 years as they had limited funds, developed a concept from scratch and through a number of iterations to finally get it right. For someone creating a close copy, they already have a blueprint of what works removing LOTS of steps.

If Hadrian X's can be produced at a fast rate, FBR can get on with creating the WaaS agreements first in all the large global markets and back it with 100's of Hadrian X's. Really drive the first to market advantage before others can even get started.

Liebherr (assuming they manufacture) will really be the key for FBR securing the market.