Sales can be down due:
- loss of market share
- the overall market has shrunk
- combination of the two
The only thing we know for sure is that the ANZ market has shrunk massively due to the decline of daigou.
The only comment concerning market share in what you pasted was about their share of the daigou market. Which was basically flat, 20.3%vs. 19.7%. They don't show market share in ANZ retail for instance.
That's all I was asking for - as I'm curious whethe r other brands are doing any better in ANZ retail, or if theyre all in a similar boat.
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