E-Max chnage of direction and charging, page-9

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    E-max is a vmoto brand, originally from Germany, it's been vmoto's for a very long time. They stopped using it recently when they decided to relaunch the vmoto brand including the vmoto fleet brand that superseded the emax brand.
    Just now, it seems, VMT have relaunched the Emax brand (albeit I believe unofficially) to commercialise electric push bikes and other cheap electric bikes/mopeds for markets like India (where just last week a new model by Revolt was launched), Africa and the like.

    This is my rationale for the sudden Emax come back:
    There is obviously demand for electric push bikes for delivery and B2B use as well as very cheap and rugged ebikes for markets like Africa, India etc.
    VMT wants to make Vmoto a premium brand and thmo service the above markets they need cheap products or products that you wouldn't necessarily want to be associated to your Premium brand/s (including Super Soco), so why not using a dormant brand you already have.

    What pushed VMT to go back to selling push bikes? Same thing that happened last downturn, that is to keep the manufacturing/factory busy and generate sales.

    Same thing as for the cabinets, they must have had clients requesting these products for them to have developped and produced them.
 
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