Its ok Stewart. He's just a bit excited. He just got a job in SEO and found out internet stocks are on the ASX, and WOW - he is an expert all of the sudden. Its all a bit exciting for him right now.
Of course its not going to kill organic search.
Nearly 70% of WTF online bookings comes from guess which keyword search?
"Wotif".
Of course the task of booking isn't any easier, the user experience is no better.
google about to kill wtf organic search, page-3
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