Its ok Stewart. He's just a bit excited. He just got a job in SEO and found out internet stocks are on the ASX, and WOW - he is an expert all of the sudden. Its all a bit exciting for him right now.
Of course its not going to kill organic search.
Nearly 70% of WTF online bookings comes from guess which keyword search?
"Wotif".
Of course the task of booking isn't any easier, the user experience is no better.
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