alan fanton and lngn, page-24

"IMO citing a nebulous concept like 'Opportunity cost' in broadbrush manner is almost meaningless .."

nebulous? every day you experience opportunity cost. it exists at every moment in time because it relates to decision making, and decision making occurs at every moment.

when you wake up, do you decide to get out of bed and go to work? what is the opportunity cost of not going to work (lost wages, lose your job, 'performance management')?

what is the opportunity cost of investing 1000$ in ESG for 1 year and holding? on the low range of the opportunity cost, it is basically the amount of interest you would have earned had you put 1000$ in the bank at 6%pa. ie you would have been better off by 60$ + transaction costs of buying shares. on the high range, the opportunity cost could be investing in gold stocks that returned over 100%, therefore your opportunity cost would be $1000+. it is simple.

just because you dont think about it, doesnt mean its nebulous or doesnt exist. that type of thinking is dangerous. however, ignorance is bliss.