You might be interested in this then - announced yesterday but you'll have to excuse the poor Chinese to English translationDanone launches the world's first infant formula containing "3D milk gold balls"
Recently, Danone launched the world's first infant formula milk powder containing "3D golden milk globules" - Aptamil Shine. The "3D golden milk globules" contained in Aptamil Shine use the world's first patented technology to restore the supramolecular three-dimensional structure of breast milk fat globules 1:1, simulating breast milk fat globules in terms of composition, structure and function, and can bring similar health benefits to breast milk, strongly supporting the healthy growth and cognitive development of infants and young children, and the effect can last until the child is 5 years old.
Agree that there are a lot of possibilities for innovation and product differentiation within the IMF area. I think A2M will announce a high end A2 Organic formula shortly. But in my view they should at least look at a hypoallergenic formula as most other major brands offer this.
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