Current Share Price

The Step One share price seems to be dropping daily. I understand there was a significant amount of shares sold by Taylor, Reddie & Gallop. I can understand Taylor & Reddie selling, cash out a portion and enjoy a profit by all means, Gallops sale is harder to understand. I can't see any other noticeable reason for such a decrease in price. The large amount of shares sold by management were sold at $1.70 which would mean the buyers of such a large amount of shares would have made a terrible investment at the current price? It seems hard to believe that would happen so quickly to such 'astute' investors. I'm aware there was also no guidance offered during the recent AGM but that cannot always be considered a negative. The product has not had any major changes and by all accounts the women's line seems to be a quality product with good reviews. If i am not mistaken management has confirmed their commitment to continue paying dividend and Taylor & Reddie have placed their large amount of remaining shares in escrow until the release of full year results 2025. The company is not in debt and has a large amount of cash. I am no expert but I care about my investment and research as much about the company as possible. If anybody could share their thoughts about why the SP is where it is at right now or any thoughts about Step Ones current situation the discussion would be appreciated.