We have a 2 speed economy in play at the moment and consumers who are willing to spend are more willing to do so with more exclusive brands or up market brands. DJS are capitalising on this. They are not as agressive with their expansion as JBH or Harvey norman, which is why JBH and harvey norman and feeling the pinch of the drop in sales due to internet shopping more than DJS. In my opinion DJS will probably perform the best between JBH, HVN and MYR. Many up market brands around the world are reporting record profits such as bvlgari, Burberry and tiffany and co. http://www.vogue.co.uk/news/daily/100707-burberry-record-profit-figures-2010.aspx http://www.reuters.com/article/idUSLDE67T05Q20100830 http://www.dailyfinance.com/story/tiffany-and-co-quarterly-earnings-profits-jump-19/19610696/
DJS Price at posting:
$4.49 Sentiment: Buy Disclosure: Held
